Do
you know why we need SEO? SEO stands for Search engine optimization, is
the process of the ranking website on popular search engines like
Google, Bing, Yahoo. To improve the website ranking on search engines
using the latest techniques and strategies. These latest techniques will
help to increased visibility, brand awareness, website traffic,
conversions, and sales.
SEO
has basically involved two techniques that help to improve website
position on search engines: On-Page SEO & Off-Page SEO
So if you want to get higher ranking in search engines then you must work on On-Page & Off-Page SEO.
On-Page SEO techniques
used to optimize the website using elements that will rank well your
blog or website in search engines. These are the following:
1. Keywords
2. Meta Title
3. Meta Description
4. Header Tags
5. Keywords Density
6. URL Structure
After
optimizing your website or blog, you should need to apply Off-Page SEO
techniques. In this involves creating inbound links or getting links
other sites to your sites.
What is Off Page SEO Techniques?
Off-Page SEO is all about “Backlinks”. Do you know what Backlinks are?
Backlinks are also called inbound links or incoming links when one website links from another website.
In
Off-Page SEO we optimize our websites by using external links through
the content and the link building. Ideally, you can put high-quality
links on your website, also relevant to your website and linked using
your chosen keywords.
In
order to rank your website or blog on top pages of search engines, then
we need to do the work on off page SEO. It’s an effective way to rank
your website in search engine result pages.
In
the Off-page SEO means to optimize the website using high-quality
techniques including social bookmarking, link building, content
marketing and more to increase the ranking and traffic to the websites.
Effective Off-Page SEO techniques that work in 2019
In
2019, some of the off page SEO techniques that work effectively. Most
of these Off-Page SEO techniques would help your website reach the
highest page rank. To get the long term effective result it’s important
to always update with the changes & the latest trends in Off Page
SEO.
1. Blogging
Writing
a blog is an effective way of promoting your website or Blog online. It
helps you to create unique content for your website. In blogging, you
can create unique content that is engaging and relevant for the users.
When you write a blog, it is not able to increase traffic and sales but
also prove your expertise in your niche, increase brand awareness and
grow users on your website or blog.
How to Start Blogging?
When you think about blogging, the first question arise in your mind is “How to start blogging”? You just need to choose your niche topic and write unique content on your niche.
2. Guest Posting
Guest posting is one of the most popular ways to build high-quality backlinks to your
website or blog. Guest posting is also called Guest Blogging. In the guest posting, you
will share an article or content to other reputed blogs to build high-quality links, traffic
and brand awareness.
How to do Guest Posting?
· Create and unique content on your niche
· Research your niche and find the high authority websites that allow you to guest post.
· Find a topic that hasn’t been published & create unique content on it.
· Don't be stuff the content with your links or keywords. Put only 1 or 2 relevant links to
your site.
· Keep it authentic.
3. Social Bookmarking:
Social Bookmarking is an effective way of getting backlinks to your site. In social
bookmarking people use for bookmarking or save their web pages, articles, videos and
more. This helps a lot of websites to build relevant links, increase traffic and grow
business.
Some High-Quality Bookmarking sites
Ø Reddit
Ø Scoopit
Ø Pinterest
Ø Google Bookmarks
Ø Mix and more….
4. Question & Answers
The question & answer portals help users to ask questions and get answers in the
community. Users can use such type of platforms to clear their queries, problems, and
doubts from experienced people. These Q&A sites build links to your websites. So,
increase your presence on these platforms will help you to grow as an influencer.
How to do Q&A?
· First create a profile on Q&A sites.
· Find the questions from your niche
· Craft your answers better than others
· Use images, info graphics, videos, facts etc
· Just put one link to your site.
Some of Q & A sites
1. Quora
2. Stack Overflow
3. Stack Exchange
4. Yahoo Answers
5. Reddit
5. Forums:
Forum is an online discussion portal. There you can ask questions and get answers, to
share their personal views, to discuss topics, and resolve issues on your related niche or
services.
With the forum submissions, you can’t only get backlinks also you getting referral traffic
to your website.
6. Blog Commenting
Blog Commenting is the simplest way to getting backlinks to your site. You just visit
blogs similar to your niche and then share your views, comments on these articles. When
you share your opinion on the article then you will gain more visitors to your site.
7. Visual Submission
Visual submission is the second most effective off page technique to increase the traffic.
In the visual submission, you can share visual elements such as images, videos,
infographics, and others. Nowadays, most of the visitors spending time on visual media
rather than reading an article. You can share visual media with relevant content. So it’s
important to create interactive visual with shareable content that delivers value.
Visual Marketing Includes:
· Images
· Infographics
· Videos
· Presentations
· Screenshots
8. Content Marketing
Everyone knows “Content is a king”. In the content marketing, you can share unique and
relevant content on content publishing platforms. In the content marketing platforms a lot
of users, visitors can contribute and consume content & they are highly influenced by
social networks.
Content Publishing Platforms
· Medium
· Slideshare
· Blogger
· Tumbler
9. Press Release
A press release is a unique and valuable strategy to write communication that reports
about the event, product, or other happenings related to a company, business covered by
the media, newspaper or popular blogs.
10. Social Media
Social media is the best way to getting relevant traffic to your website, to increase brand
awareness and to reach your niche related audience for better leads, conversion, and sales.
Social media is an indirect off-page SEO technique.
Some off Page SEO techniques that Less Work in 2019
1. Directory Submission:
Directory submissions are outdated these days. In this submission, you can list your
website on directories to get backlinks to your website. In directory submission sites you
have to enter a name, email, title, site URL and description.
2. Ads Classifieds
Ads classifieds is one of the most outdated off page SEO techniques. In ads classified
submission sites, you can create a free ad and submit it. These off page activities were
working in the early days but nowadays all of these are spammed.
3. Local or Business Listing
Local or Business listing is partially worked in off page SEO techniques 2019. They
contain information about the business such as name, address, phone number, website,
services and more. This will help you to make your business searchable and increase the
presence of the website.
4. Web 2.0 Submissions
Web 2.0 is also called the social web. Web 2.0 submissions refer to the activity of creating
websites that are interactive and collaborative. In web 2.0 submission sites you can create
profile or websites and submitting the link to your site.
5. Profile Submissions
There is a huge number of websites you can create your profile on their websites. You can
also, add your website URL on these sites.
Always share valuable content with friends and social media. These latest Off-Page SEO
techniques 2019 increase traffic and relevant visitors, leads, conversions and sales to your
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